Description

Brighton Motorsports is pleased to present this very cool 1950 Mercury Custom Lead Sled. This big cruiser was finished in 2000 and has been taken care of by 2 meticulous owners since completion.

The car was built by a professional shop in Southern California using only the highest quality components and parts. The craftsmanship is incredible and the modifications are extensive. Starting with the engine, it’s a GM 454ci big block V8 crate motor that was ordered just for this car. The amount of chrome in the engine bay is staggering, everything from the reverse-opening hood hinges to the huge 4-barrel carburetor are coated in beautifully done chrome. The exhaust runs through lakes sidepipes and the big block sounds just right, producing a deep rumble that’s addictive. The body has been beautifully modified and the overall look really gives this thing a presence that grabs anyone’s attention.

The roof has been chopped, the headlights are frenched, the door handles have been shaved and the bumperless front end has a chrome big tooth grill. The rear end has an interesting design, it incorporates upside down Studebaker taillights ensconced in custom rear end bodywork that extends out and is connected by a rear transom platform. Because of this, the side view is unique and really enhances the long lines of the car.

This car drives and rides like a large, modern American luxury car. The stereo is hidden in the glovebox and is powered by Nakamichi amplifiers pumping 6 speakers and a subwoofer. The trunk is power operated, the underside is equipped with purple neon lights all around, and there is a siren in the front grill. The build cost for this high quality Merc Lead Sled exceeded $120k. It is now available with extremely low miles for almost half as much.